{"@context":"https://w3id.org/openbadges/v2","id":"https://milestone.campuslabs.com/api/v20/badge/1081226180/","uid":"1081226180","name":"Digital Marketing","description":"Students completing this badge have learned how to analyze online marketing strategies and argue for their use in different digital marketing situations, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing and mobile marketing.","type":"BadgeClass","image":"https://milestone.campuslabs.com/milestone/media/badge_image_uploads/2025/05/13/I_Digital_Marketing.png","criteria":{"id":"https://milestone.campuslabs.com/org/511587316/badge/1081226180","narrative":":multi: Courses Completed -- ENG 1100 College Composition (3 credits); MKT 2100 Principles of Marketing (3 credits); MKT 3330 E-Marketing (3 credits); MKT 3321 Social Media Marketing (3 credits). "},"issuer":"https://milestone.campuslabs.com/api/v20/issuer/511587316/","tags":["NACE Career Readiness Competencies: Communication; Technology"],"alignment":[{"targetName":"NACE Competencies For a Career Ready Workforce","targetUrl":"https://naceweb.org/docs/default-source/default-document-library/2024/resources/nace-career-readiness-competencies-revised-apr-2024.pdf?sfvrsn=1e695024_6","targetDescription":"William Paterson University undergraduate certificates and badges are aligned with one or more of the eight Career Readiness Competencies defined by the National Association of Colleges and Employers (NACE)."}]}