{"@context":"https://w3id.org/openbadges/v2","id":"https://milestone.campuslabs.com/api/v20/badge/1605283159/","uid":"1605283159","name":"Marketing Fundamentals","description":"The courses in this program will develop Marketing skills that will help businesses attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.\n\nTuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.","type":"BadgeClass","image":"https://milestone.campuslabs.com/milestone/media/badge_image_uploads/2024/04/04/Business_Marketing_Fundamentals_Badge_600x600.png","criteria":{"id":"https://milestone.campuslabs.com/org/456995116/badge/1605283159","narrative":":multi: Completion of MKTG-102- Marketing Principles -- A  3-credit college-level course.. \n:multi: Completion of MKTG-125- Advertising Brands and Campaigns -- A 3-credit college-level course.. \n:multi: Completion of MKTG-134- Integrated Marketing Communications -- A 3-credit college-level course.. \n:multi: Completion of MKTG-173- Marketing Research / Analytics -- A 3-credit college-level course.\n\nBadges are issued to those who complete these courses with a letter grade of C or better.. "},"issuer":"https://milestone.campuslabs.com/api/v20/issuer/456995116/","tags":["Advertising","Communication","Competitive Analysis","Content Development / Management","creative thinking","Data Analytics","Interpersonal Skills","Pricing","research","Selling","social media","Strategic Thinking"]}