Badge Overview

Issued by Milwaukee Area Technical College

Badge Description

This course takes the idea for the product or service, researches the size of the market, and develops a plan to address the market. Understanding how the consumer values the product or service, and how to increase that usage or awareness will be stressed. Sections covered will be estimating the physical size or value of the market, pricing, creating a cohesive marketing plan, and building a distribution channel.

Badge costs are paid through your tuition. Tuition may be covered by Financial Aid if you are eligible and earn the badge as part of a larger technical diploma or associate degree program.

Consumer Analysis Distribution Market Size And Share Marketing Planning Researching

Badge Criteria

Aligned Outcomes

• No aligned outcomes.