Badge Overview

New Product Development  New Product Development

Published Public {} Badge Class Data

New Product Development

New Product Development

Issued by Milwaukee Area Technical College

Badge Description

This course takes the idea for the product or service, researches the size of the market, and develops a plan to address the market. Understanding how the consumer values the product or service, and how to increase that usage or awareness will be stressed. Sections covered will be estimating the physical size or value of the market, pricing, creating a cohesive marketing plan, and building a distribution channel.

Tuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.

Skills Consumer Analysis Distribution Market Size And Share Marketing Planning Researching

Badge Criteria

Successful completion of ENTREP-102- New Product Development

A 3-credit course. Badges are issued to those who complete these courses with a letter grade of C or better.

Aligned Outcomes

  • No aligned outcomes.