Badge Overview
Marketing Fundamentals
Published Public {} Badge Class Data
Marketing Fundamentals
Issued by Milwaukee Area Technical College
Badge Description
The courses in this program will develop Marketing skills that will help businesses attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
Tuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.
Advertising
Communication
Competitive Analysis
Content Development / Management
creative thinking
Data Analytics
Interpersonal Skills
Pricing
research
Selling
social media
Strategic Thinking
Badge Criteria
Completion of MKTG-102-- Marketing Principles
Completion of MKTG-125-- Advertising Brands and Campaigns
Completion of MKTG-134-- Integrated Marketing Communications
Completion of MKTG-173-- Marketing Research / Analytics
Aligned Outcomes
- No aligned outcomes.
