Badge Overview

Marketing Fundamentals  Marketing Fundamentals

Published Public {} Badge Class Data

Marketing Fundamentals

Marketing Fundamentals

Issued by Milwaukee Area Technical College

Badge Description

The courses in this program will develop Marketing skills that will help businesses attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Badge costs can be paid through your tuition. Tuition may be covered by Financial Aid if you are eligible and earn the badge as part of a larger technical diploma or associate degree program.

Skills Advertising Communication Competitive Analysis Content Development / Management creative thinking Data Analytics Interpersonal Skills Pricing research Selling social media Strategic Thinking

Badge Criteria

Completion of MKTG-102-- Marketing Principles

A 3-credit college-level course.

Completion of MKTG-125-- Advertising Brands and Campaigns

A 3-credit college-level course.

Completion of MKTG-134-- Integrated Marketing Communications

A 3-credit college-level course.

Completion of MKTG-173-- Marketing Research / Analytics

A 3-credit college-level course. Badges are issued to those who complete these courses with a letter grade of C or better.

Aligned Outcomes

  • No aligned outcomes.